SoBe Charm and our Southern Bespoke Candles came about when two serial entrepreneurs who also liked to make their own candles found a spark between themselves.

Meet the creative and business catalysts behind SoBe Charm.

MJ and Liz have both launched and steered small and medium-sized businesses to success in their respective industries. And then they met, realized they were both making candles for friends and family as a fun hobby, and decided to launch SoBe Charm.

Southern Bespoke brings the best of both of their worlds:
MJ has a long history of Wall Street finances and scaling.

Liz is an operational and creative guru - and a stickler for producing high quality products or services.

This combination means our candles are crafted to the highest, cleanest, health conscientious standards possible and the business-side is run intelligently.